I cannot believe I forgot to post these images, shame on me! Last month at work I got to help out at Boden's SS13 UK Press day! Held at the beautiful Somerset House in London, Boden showed snippets of their spring summer collections in a fresh, fun and creative way.
Boden received a lot of bad press at the beginning of this year, but this press day certainly shows the British heritage brand moving forward in a new direction. With an innovative creative team behind them, Boden will be returning in 2013 in a more modern, stylish and positive light. Watch this space! ;)
All photos are my own