Tuesday, 30 April 2013


Established in 1884, Jaeger is a British fashion and lifestyle brand with a rich heritage built on womenswear, menswear and accessories. Although slightly out of my price range at the moment, Jaeger is where I'd like to start buying my investment pieces, such as coats and bags, as I can justify spending more money on things I'm going to wear a lot. (I did actually pick up a vintage Jaeger blazer from a charity shop once for just £15.)

Revisiting roots appears to be a trend amongst fashion labels this press month, and Jaeger is no exception! In walking through the first doorway to my left, I found a room filled with re-made replicas of archived products from the brand's past. This included a gorgeous pair of high-wasted, dog tooth, boyish shorts which were adorable!    

I was really excited to see the diffusion line, "Boutique by Jaeger", which is aimed towards a slightly younger audience than Jaeger's more classic collections and therefore slightly more my taste. Autumn's range is bright, bold and fun with cobalt blue and electric pink being stand-out colours throughout.

I absolutely adored the print and texture of the busy floral jacquard 60s dress, (£199), the blue set against bursts of acid green is so fresh and exciting, perfect for this spring! There's also a top and trouser design in the same funky jacquard - I desperately want all three pieces! 

On the second floor I found the "Jaeger collection" which reflects the key values of the brand, keeping to their house colours, but this season they'd thrown in a beautiful emerald green and cobalt blue to update the traditional look. Timeless classics such as the pea coat and the knitted cowl neck sweater could be found here. The "Jaeger London" range, whilst still very clean and sophisticated, saw a much more graphic influence and had a very modern feel with leather accents and loud floral prints.  

I love the overall sixties feel of the new range - what are your thoughts? I'm definitely going to have to treat myself to something later this year!

On my way to the press event I was actually stopped by a street style photographer and snapped for Glamour magazine's website, which I felt very flattered by! I was wearing a Cos dress with my new necklace from next and my Kurt Geiger sixties heel shoes. I was also carrying my Boden bag, which is my favourite at the moment in case you hadn't already guessed!



  1. So gorgeous! I love everything. Sixties style is definitely back in and i think it is really great :)

    Angela @ Texas Chic

  2. Love the 60s shapes and all the bright colours! Also loving your bag. Very simple and chic. (Can't believe I just used the word chic...) x

  3. Some gorgeous items, and I love your outfit! xx

  4. I Love your style, I am so glad to come across your blog!
    You Look Fab, Following!xx


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