Thursday, 6 June 2013

BODEN PRESS DAY AW13


For those of you who don't already know, I work for a company called Boden, and last month was our AW13 press day. Although I don't actually work in the PR department, due to my creative role I do get to help with the preparation and set up of the London events, which is always super exciting!

Our senior stylist comes up with the concepts and this season she felt inspired by the contrast between "old and new", (very fitting for the autumn range which is an eclectic mix of heritage and modern). At the event therefore, there was a cool combination of old, knackered furniture alongside more modern, chic pieces; in some instances the older bits had been upcyclyed with colourful paint or perspex, which we had made especially for the event. There was also a miss-match of "old and new" pictures on the wall and a neon sign set against a backdrop of vintage floral wallpaper.... 





























I took loads of photographs, as I wanted to share them with my colleagues, but I didn't want to bore you with them all so here are just a few of my favourites. I would also like to add that my very talented friend, and soon to be housemate, Louise, knitted some beautiful bits for the event, please head over to her facebook page to check out her work! Also, I know I haven't shown much Boden product here, but their autumn range will be live soon and they have some really great pieces that I can't wait to get my hands on, so keep an eye on their website!


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8 comments

  1. I've been looking at jobs on the Boden website for when I move down to London! I love everything x

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  2. i love every single thing about this, it looks fantastic! i'd love to go there just to swoon at all the colour and patterns.

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  3. I think the old vs new theme works really well here! I'm especially loving the wallpaper! x x

    http://angel-in-this-dress.blogspot.co.uk/

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  4. Ooh lovely photos! Everything looks just fantastic.

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  5. Beautiful photos, I love all the patterns! x

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  6. Hi honey, your blog is so cool, you've got such an amazing style and I love all of your posts! what do you think of following each other via bloglovin and gfc? let me know if you want, and I'll immidiatly follow you back :)
    kisses <3

    http://gowestyoungcowgirl.blogspot.it/

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  7. Love this! Love the vintage and modern furniture combo

    http://www.FashSinCity.com

    Xo
    Angela

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  8. This looks great, such a lovely room,loving the floral wallpaper and the rail of colourful clothes!

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